This purchase barely requires thinking about. It's pink, it's £15 and it's a lean, mean fat reducing grilling machine...

It'll sizzle up to three chicken breasts at a time, and has fab extras like non-stick cooking plates and channels to carry excess grease and fat into a separate drip tray, both of which make cooking that much less icky! (GadgetCandy)

Implications - Rather than focusing on just one gender, companies are looking to produce products that appeal to both men and women. Females are just as active with things thought of as too "manly" for them in the past, and so brands are attracting this demographic as a way of expanding the product to a wider audience.