Pringles Attempts a New World Record at Its Pinata Party

By: Laura McQuarrie - May 21, 2015
References: youtube & mirror
To coincide with the launch of the flavorful Pringles' Tortilla Chips, the chip brand threw a giant piñata party in London with former model Katie Price. During the huge gathering, over 600 attendees came together to smash more than 550 paper mache donkeys, attempting to break the Guinness World Record for the most piñatas smashed at once.

Although it doesn't look like there were any treats hidden inside the piñatas, all of the smashing was likely reward enough. The next time any of these attendees pops open a can of Pringles, they'll be bound to remember this fun Mexican-themed event. This event may have been specific to London, but it's easy to imagine that it could be relocated anywhere in the world to promote a range of other Mexican-inspired products.