Custom Wheel Messages, Graphics and Photos - Pimpstar System

What do your car wheels say about you? With the PimpStar System (really) you can create your own image or message and send it to your wheels as you drive. Pre-load six images and they will change automatically via the lighting system.

“The PimpStar is a huge leap forward in the evolution of the wheel,” the company explains. “With the PimpStar’s built-in full color LED lights, microprocessor and wireless modem, you can display virtually any image, including text, graphics, logos, and even digital photos!”

There won’t be a problem going through the car wash either because they are sealed. How about a branding campaign for the L.A. market? Make sense?