The Cat House
The colors, the massive climbing posts, the cat-shaped window--it is all fabulous. The gallery of images also makes me laugh, as the stunning interior design comes complete with nonplussed pussycats.
Implications - The pet loving population are active consumers of pet-related products that enhance both the pet owning experience and the apparent quality of life of their animals. Products ranging from custom furniture to clothing, accessories and even technology are catered to pet fanatics whose affection for their pets drives them towards consumption.