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Pigment France is a company with a reptuation for creating luxury tableware. It recently unveiled a new collection at the Paris Maison & Objet fair that makes use of a totally new kind of bio-material.

Made largely of banana plant trunks, this new line of Pigment France products is the company's most sustainable product to date and marks the first time that any company has ever used the sustainable material.

Implications - The use of bio-degradable material has become dominant in the material of the products and how it's been marketed to individuals. Companies are trying to integrate a more eco-friendly approach in order to satisfy the environmental attitudes of modern citizens. This will help build a friendly connection towards the consumers and ease them into living a greener lifestyle.