Zang's Piggyback Rides Show Off the Power of Its Caffeinated Chocolate

By: Laura McQuarrie - Mar 23, 2015
References: zangchocolate & prexamples
In order to show that its caffeinated chocolates can serve as a pick-me-up in more than one way, Zang created a piggyback ride service in Cape Town, South Africa.

As a brand with Mexican roots, Zang had strong men wear traditional teal-colored wrestling masks and carry people to their next destination on the streets. In order to hail a ride, all people would need to do was tweet using the #ZangLift tag in order to flag down the attention of the brand. Appealing to the child in everyone, it's no wonder that this quirky social media campaign had people snapping pictures like crazy, retweeting messages and helping the caffeinated chocolate brand get international coverage online.