Youthfully cool and nonchalent, the editorial by photographer Piczo for Vision China will inspire teens and young adults to embrace their rebellious, carefree sides this summer season. Subtly punk, the looks pair white tees with chain mail, button-up shirts with biker jackets and high-waisted bleached pants with flowers. As though influenced by the '90s, the looks have been modernized for contemporary society.
The editorial by Piczo for Vision China stars models Kolfinna Kristófersdóttir and Ramona Chumra alongside male model Igor. They were styled by Jeanie Annan-Lewin. The wardrobe may seem a little frayed around the edges, but they offer the perfect casual attire to complement a badass attitude. The looks were perfected by hairstylist Yoshitaka Miyazaki and makeup artist Daisy Whitney.
Stats for Youthful Nonchalant Editorials
Trending: Older & Mild
Research: 5,098 clicks in 204 w
Interest: 4 minutes
Concept: Piczo For Vision China
Related: 108 examples / 83 photos
Segment: Neutral, 12-35
Comparison Set: 40 similar articles, including: 70s road trip editorials, playfully feminine photoshoots, and westernized punk fashion.
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