The Pictionary 2011 Ads Show the Game in Real Life

By: Meghan Young - Published: Oct 30, 2011 • References: ogilvy & ibelieveinadv
The Pictionary 2011 ad campaign is lighthearted and fun, just like the classic game. By taking the doodles that are at the center of this guessing word game and plopping them in real-life scenarios, the ad shows just how addictive Pictionary can be.

Conceived and executed by Mexico-based ad agency Ogilvy, the Pictionary 2011 ad campaign effectively targets both its adult and children demographics perfectly. In a playful manner, art director Victor Alvarado manages to show how enjoyable Pictionary can be, and also how this game can change a person's perspective on the world.

Simple yet creative and clever, the Pictionary 2011 ad campaign will surely inspire some Christmas gift ideas this year, while catching a few onlookers by surprise. Stats for Doodled Dog Campaigns Trending: Older & Chilly
Research: 1,671 clicks in 238 w
Interest: 3.4 minutes
Concept: Pictionary 2011
Related: 51 examples / 39 photos
Segment: Neutral, 12-35
Comparison Set: 19 similar articles, including: real life board games, dual personality campaigns, and drawn photo booth campaigns.