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PicNix.co by Allen & Gerritsen Lets Friends Tell Friends How They Feel

By: Meghan Young - Published: • References: picnix.co & fastcolabs
Summer is a prime time for selfies and the PicNix.co by Allen & Gerritsen, an ad agency based in Philedelphia, gives people an opportunity to tell their friends how they really feel about their Instagram onslaught. Whether shot with a beer in hand or a building in the background, the selfie is becoming more than simply narcissistic, it is down right annoying.

PicNix.co by Allen & Gerritsen is an online service, aided by the arms of a robot, that posts one of 16 prefabbed images and user-taunting captions to address any number of selfie-related infractions. George Ward, VP of innovation, says, "If you don’t have a personal relationship with a user that you follow, things are easy: You just unfollow. But with friends, it’s different and things can get awkward, so we wanted to build in the ability to remain anonymous--but to give them the heads-up." Stats for Selfie-Shaming Robots Trending: This Quarter & Popular
Traction: 1,854 clicks in 14 w
Interest: 0.5 minutes
Concept: PicNix.co By Allen & Gerritsen
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: mock celebrity selfies, how to take a cityselfie, and global selfie photomosaics.