Superstar by Allen & Gerritsen Lets Friends Tell Friends How They Feel

By: Meghan Young - Published: Jun 14, 2014 • References: & fastcolabs
Summer is a prime time for selfies and the by Allen & Gerritsen, an ad agency based in Philedelphia, gives people an opportunity to tell their friends how they really feel about their Instagram onslaught. Whether shot with a beer in hand or a building in the background, the selfie is becoming more than simply narcissistic, it is down right annoying. by Allen & Gerritsen is an online service, aided by the arms of a robot, that posts one of 16 prefabbed images and user-taunting captions to address any number of selfie-related infractions. George Ward, VP of innovation, says, "If you don’t have a personal relationship with a user that you follow, things are easy: You just unfollow. But with friends, it’s different and things can get awkward, so we wanted to build in the ability to remain anonymous--but to give them the heads-up." Stats for Selfie-Shaming Robots Trending: Older & Warm
Research: 1,912 clicks in 101 w
Interest: 0.5 minutes
Concept: By Allen & Gerritsen
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: mock celebrity selfies, how to take a cityselfie, and global selfie photomosaics.