'Picnic Wine' Boasts Packaging That Resembles a Classic Blanket Pattern

By: Laura McQuarrie - Apr 29, 2017
References: picnicwine.es & packagingoftheworld
'Picnic Wine' from Madrid, Spain is a new brand that focuses on freshness and playing up themes of al fresco dining.

True to its name, Picnic uses the same style of pattern that can be found on picnic blankets for its wine bottle packaging. Varieties include white, red and rosé varieties that are packaged in bottles that resemble blankets of different colors. With each bottle, Picnic Wine hopes to capture the "Mediterranean way of wine," as printed on the front of each package.

While the majority of wine bottles are designed with subdued, sophisticated color schemes, these ones adopt playful colors and patterns that help to communicate the joys of spending time outside in warm weather.