Fake Hands Placed In Bags by Brussels Airlines

By: Jeremy Gutsche - Published:   Updated: Apr 1 2011 • References: adrants
Brussels Airlines has resorted to an pickpocketing awareness campaign which involves placing fake plastic hands in un-attended bags. The goal: freak people out and get them to be more careful. The firm LG&F came up with the idea. Nice.

Implications - Campaigns like this might seem truly unorthodox, but they generate media attention and definitely get people talking in a major way. No person who encountered an experience like this would soon forget it, and this lasting effect definitely makes guerrilla advertising efforts like this standout. As consumers continue to be increasingly bombarded by thousands of marketing campaigns every day, unusual ones such as this are a cut above the rest. Stats for PickPocket Guerrilla Trending: Older & Mild
Traction: 4,646 clicks in 465 w
Interest: 4 minutes
Concept: PickPocket Guerrilla
Related: 34 examples / 26 photos
Segment: Neutral, 18-55
Comparison Set: 12 similar articles, including: 15 examples of social clubs, top 100 branding trends in march, and clever chip campaigns.