Brussels Airlines has resorted to an pickpocketing awareness campaign which involves placing fake plastic hands in un-attended bags. The goal: freak people out and get them to be more careful. The firm LG&F came up with the idea. Nice.
Implications - Campaigns like this might seem truly unorthodox, but they generate media attention and definitely get people talking in a major way. No person who encountered an experience like this would soon forget it, and this lasting effect definitely makes guerrilla advertising efforts like this standout. As consumers continue to be increasingly bombarded by thousands of marketing campaigns every day, unusual ones such as this are a cut above the rest.
Stats for PickPocket Guerrilla
Trending: Older & Mild
Research: 4,980 clicks in 522 w
Interest: 2.8 minutes
Concept: PickPocket Guerrilla
Related: 29 examples / 22 photos
Segment: Neutral, 18-55
Comparison Set: 10 similar articles, including: 26 car sharing services, shoe-inspired activewear, and chef-curated airline meals.
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