Pick a Lock Expert from L'Oreal Reveals a Technique Anyone Can Use
The Pick a Lock Expert ad works well because of its use of humor and the fact that it is part of a larger series. Stay tuned for the final instalment in this campaign.
Implications - Internet users are being increasingly bombarded by ads that they are learning to tune out. Digital media strategists need to leverage humor to promote brand rather than push promote individual products. Companies should work on developing online campaigns that are part of a series.Stats for Humorous Lock Picking Ads Trending: Older & Mild
Traction: 561 clicks in 161 w
Interest: > 3 minutes Concept: Pick A Lock Expert
Related: 69 examples / 53 photos
Segment: Females, 12-35 Comparison Set: 25 similar articles, including: epic party sportswear adverts, 80 androgynous fashion shoots, and comical color theory campaigns.