Piccing's Platform Lets Consumers Purchase from Online Images

By: Laura McQuarrie - Nov 24, 2014
References: piccing & youtube
Just as there are lots of platforms to help you shop directly from a video, Piccing makes it possible to shop from within an image. The platform lets consumers "picc" an image and hone in on their favorite objects within that photo. For example, when looking at an image containing a watch, shoppers are able to click on the watch, apply a product category and filter by color, then discover similar products with the press of a button. From here, it's easy to make a purchase by pressing for "more details."

If you spot an item that you know has a friend's name on it, Piccing makes image sharing easy to recommend items, or get feedback on a purchase that you're still in the process of mulling over.