Many of the millions of advertisements seen on a regular day feature impossibly pretty faces that distance the consumer from the product, but the Piazza Italia role model campaign opts for different impression. Instead of the typical model from an agency, anybody off the street who has done something meaningful qualifies as a role model.
Piazza Italia, a fast-fashion brand based in Italy, is an example of an company that looks to mix their business with building a community through inspiring others. Their values are effectively relayed.
With Olay recently rolling out a campaign that promises not to use photoshop on their models to retouch blemishes or body figure, it seems there is a trend that calls on advertisers and companies to choose the faces of their companies to be more realistic and relatable.
Stats for Action-Inspiring Model Ads
Trending: Older & Chilly
Research: 1,281 clicks in 209 w
Interest: 2 minutes
Concept: Piazza Italia Role Model Campaign
Related: 104 examples / 80 photos
Segment: Neutral, 18-55+
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