Physical GIF Creates Tangible Items That are Derived From Digital Ones
Physical GIF comes to life with a little spin and some clever lighting strategies; the eye perceives the various stills as one fluid event. There are currently three different designs for Kickstarter: BMX biker, elephant rabbit costume party and New York fourth of July. Physical GIF is a phenomenal project.
Implications - The pervasiveness of technology has made consumers nostalgic for a simpler time. The Physical GIF project draws upon that desire to have a tangible object and not merely a digital one. Companies should take this mindset into account when creating new products and campaigns.Stats for Phenomenal Optical Gifts Trending: Older & Average
Traction: 1,826 clicks in 164 w
Interest: 4 minutes Concept: Physical GIF
Related: 83 examples / 64 photos
Segment: Neutral, 12-55 Comparison Set: 30 similar articles, including: targeted cook campaigns, humanized disney characters, and infectious animated infographics.