Physical GIF Creates Tangible Items That are Derived From Digital Ones

By: Christopher DeLuca - Published: Aug 4, 2011 • References: physicalgif and kickstarter
Physical GIF is currently a project seeking funding on the Kickstarter website -- and boy, what a project it is. The concept involves taking digital animations and creating a physical product out of them. These table top toys are absolutely incredible and unlike anything that I have ever seen before.

Physical GIF comes to life with a little spin and some clever lighting strategies; the eye perceives the various stills as one fluid event. There are currently three different designs for Kickstarter: BMX biker, elephant rabbit costume party and New York fourth of July. Physical GIF is a phenomenal project.

Implications - The pervasiveness of technology has made consumers nostalgic for a simpler time. The Physical GIF project draws upon that desire to have a tangible object and not merely a digital one. Companies should take this mindset into account when creating new products and campaigns.