These Phrosties are Exclusively Available to the Company's Instagram Followers

By: Misel Saban - Published: May 22, 2014 • References: instagram & grubstreet
New Yorkers are set for summertime heat waves with the latest exclusive slushy drinks, called Phrosties, filled with boozy ingredients and lots of sugary flavor. The company creatively taps into the social media age by enticing consumers to follow the brand's Instagram account in order to have access to the necessary phone numbers needed to request orders.

The Phrosties come in a cooler-like bottle filled with gradient shades of bright summer colors. Like a slushy you'd pick up at your local convenience store, these boozy Phrosties drinks expertly layer different flavors of booze-filled ice like Blue Hawaiian and Dragonberry Colada. Buyers interesting in having Phrosties personally delivered to them must first follow the Phrosties' Instagram account and await a follow back. From there, buyers can order these summertime drinks for $10 each. Stats for Boozy Slushy Drinks Trending: Older & Buzzing
Research: 1,415 clicks in 104 w
Interest: 0.5 minutes
Concept: Phrosties
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
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