In this collection of photographer Tony Kelly's work, we see the Irishman's ability to take a high fashion photo that is both sexually and stylistically alluring. One look through these photos and it's easy to see how this former war photographer parlayed his violence-influence career into one that has seen him shoot editorials for GQ, Vanity Fair, and Playboy among others.
It's only a matter of time before the same skill that took Tony Kelly to the top of the photography game helps propel him toward the same successes as a director.
Implications - There are few things more effective in a marketing campaign that sex appeal. By unabashedly appealing to the sexual obsession, the company draws attention to its product from potential consumers, the media, and critics of the ad's sexual content.