The Viral Photo-a-Day Challenge is Used in this Poignant Campaign

By: Gil Haddi - Published: Mar 21, 2013 • References: youtube & petapixel
YouTube user fero061982, a seemingly random account name, posted a single video three days ago, documenting one of the recently viral photo-a-day challenge videos. Entitled, 'One Photo a Day in the Worst Year of My Life,' the images go from smiling and happy self-portraits to morose and bruised mugshots.

This Croatian PSA shows a realistic portrayal of how a woman's life can be ruined by an abusive partner, sucking the life out of her eyes and the joy from her face, as the bruising gets progressively worse over time. Utilizing the trending photo-a-day challenge method is drawing lots of attention as viewers, expecting a feel-good video, are instead transfixed by the gruesome transformation happening before them. Stats for Daily Abuse Documentation PSAs Trending: Older & Average
Research: 718 clicks in 166 w
Interest: > 3 minutes
Concept: Photo-a-Day Challenge
Related: 109 examples / 84 photos
Segment: Females, 12-55
Comparison Set: 40 similar articles, including: chilling drug psas, parallel life psas, and belting feminism psas.