The new Color app for iPhone allows people to easily send photos, videos and conversations into a group album that anyone can see. Let's say, for example, that you're walking by a hilarious sign posted on the corner of a busy street. Take a photo of it, and that photo is forever saved at that location. Anyone else that has the Color iPod app will be able to see that photo when they are at that location. It’s a cool way to see what goes on in your community.
If the Color app is around in years to come, imagine the differences we could see in our cities. It would be a virtual trip down memory lane just looking into your Color app -- perhaps you’d see a grocery store and remember that old pizza joint you used to go to with your friends late at night.
Stats for Storytelling Photo Apps
Trending: Older & Mild
Research: 1,367 clicks in 269 w
Interest: 2.2 minutes
Concept: Rebecca Black Conan Friday
Related: 72 examples / 55 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: 55 decade-confused devices, top 20 trends in 2009 (must watch), and epic evening landscapes.
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