It seems as though the sole intention of photographer Mecuro B. Cotto was to capture his models in serene and completely relaxed moments in time.
The pictures in the gallery above showcase sleepy models as they rest on rocks, sand banks and sleeping mid-air.
If you feel like being hypnotized into a deep sleep, then check out the gallery above.
Implications - There is something appealing to consumers about photography that suggests comfort and relaxation, and for a company hoping to market a line of clothing meant to offer that kind of feeling this is definitely an important consideration. Collections like this are a great inspiration for any advertising campaign hoping to suggest something a little more soothing than you average in-your-face marketing strategy.
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Concept: Rocks As Beds
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Rocks as Beds
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