Although many might scoff at the idea of a fashion model taking a moment to enjoy her Magnum Ice Cream, the Photo Mood commercial executes this idea in such a way that it is not only believable, but also encouraging. It shows that this stunning creature indulges her taste buds as much as the next person and gains confidence by doing so.
Directed by fashion icon Karl Lagerfeld, the Photo Mood commercial stars Rachel Bilson of 'O.C.' fame, as the model. Lagerfeld's muse of the moment model Baptiste Giabiconi acts as the photographer.
The first of three installments, the Photo Mood commercial will be followed by two other clips of Rachel Bilson acting as an art student and then as a prima ballerina.
Stats for Couture Ice Cream Campaigns
Trending: Older & Chilly
Research: 2,355 clicks in 264 w
Interest: > 3 minutes
Concept: Photo Mood
Related: 88 examples / 68 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: hot tangoing twosomes, iconic designer posters, and haute couture novels.
Couture Ice Cream Campaigns
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