$3.4 Million Brand Icon Photo - Marlboro Man Sets New Record

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  Going Like Sixty

By: Going Like Sixty
 On: Jan 5, 08
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$3.4 Million Brand Icon Photo - Marlboro Man Sets New Record [Edit]


$3.4 Million Brand Icon Photo - Marlboro Man Sets New Record Click for Larger Image

Marketing alone made this the most valuable photograph in the world. It sold for over $3.4 million dollars because of its iconic status. You recognize it as the foundation for the long-running Marlboro Man.

Richard Prince took the photo and ensconced him in the halls of American photographer fame. 

The record-breaking Prince image is from his untitled cowboy series – in which Prince photographed sections of Marlboro cigarette ads and enlarged the photos to an enormous size. The photo sold at Sotheby's measures 100 by 66 inches and was one of an edition of two plus one artist's proof. It is dated 2001-02. (pdnonline)






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