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The Phoenix Keating SS12/13 ad campaign is quite scandalous, for a lady, that is. First of all, there is one very erotic photo that captures this 'lady' in a full mesh outfit paired with a knotted rope harness that brings to mind a particular sexual appetite. Although the other outfits might be a lot more tame, there are some atypical accents that speak to her carnal desires. For instance, she dons long latex gloves with one outfit and a tight latex cap with another.

Shot by Sydney-based photographer Henryk Lobaczewski, the Phoenix Keating SS12/13 ad campaign truly captures the title of the collection, DE-SEX, beautifully. The designer says, “I’m taking something that would otherwise seem overtly sexual and trying to transform it into something quite light and wearable.”