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Nek Nominees Perform Philanthropic Gestures Instead of Getting Drunk

By: Neha Maria - Published: • References: thedrum & telegraph
South African "Nek nominees" turn a drinking game into an opportunity for philanthropy!

Brent Lindesque, from South Africa, received a "NekNomination" from a friend in Australia via Facebook and decided not to get compete in the online drinking game and started his own challenge instead. Lindesque decided to hand out lunch to a man looking for work at a traffic junction instead.

"Lindesque, who is from Johannesburg where many South Africans live on less than £1.20 a day, said he wanted to create something positive out of the random global phenomena of NekNominations."

The notorious drinking game called “neknomination,” in which people post videos of themselves quickly consuming alcohol to completion before challenging two friends to do the same, has slowly become viral.

Lindesque has started a new positive craze, encouraging others to use their nominations as a form of philanthropy instead of drunkenness. Many nominees around the world are now performing acts such as buying coffees for others and volunteering for various programs. Stats for Viral Drinking Game Makeovers Trending: This Year & Popular
Traction: 1,343 clicks in 32 w
Interest: > 3 minutes
Concept: Philanthropy
Related: 42 examples / 32 photos
Segment: Neutral, 18-55+
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