The Jewel In Giving Lets Shoppers Donate to an Organization of Choice
Laura McQuarrie — October 16, 2019 — Social Good
References: thejewelingiving & prnewswire
The Jewel In Giving is on a mission to change the way people shop for jewelry online with a philanthropic jewelry initiative that helps shoppers donate a portion of the product's purchase price to a charitable organization of their choosing. With The Jewel In Giving, 12.5% of the total purchase price is put towards an organization, meaning that $25 of a $200 jewelry purchase can go towards a non-profit.
To help consumers feel even better about the jewelry pieces they purchase, the company packages products like its ethically sourced diamonds, gemstones and lab-grown diamonds in packaging materials made with recycled materials.
With its unique model, The Jewel In Giving is hoping to cultivate a "Blended Philanthropy” relationship that closes the gap between philanthropy and e-commerce jewelry.
To help consumers feel even better about the jewelry pieces they purchase, the company packages products like its ethically sourced diamonds, gemstones and lab-grown diamonds in packaging materials made with recycled materials.
With its unique model, The Jewel In Giving is hoping to cultivate a "Blended Philanthropy” relationship that closes the gap between philanthropy and e-commerce jewelry.
Trend Themes
1. Philanthropic E-commerce - E-commerce platforms can incorporate a philanthropic model to allow customers to donate a portion of their purchase to a charitable organization of their choice.
2. Ethical Packaging - Product packaging materials made from eco-friendly materials can enhance the ethical appeal of a brand and improve its eco-friendliness.
3. Blended Philanthropy - Innovative business models that unite philanthropy and e-commerce can bridge the gap between the two sectors and enable more impactful charitable donations.
Industry Implications
1. Jewelry - Jewelry companies can innovate e-commerce purchasing methods to enable customers to donate to their preferred charitable organizations.
2. E-commerce - E-commerce enterprises can adopt a philanthropic model to differentiate themselves and establish customer loyalty.
3. Eco-friendly Packaging - Packaging businesses that provide eco-friendly materials can fully benefit ethical brands and enhance their service offering.
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