The Amex Members Project

By: karl burkart - Published: Aug 14, 2008 • References: membersproject
Usually marketing trends do very little to inspire hope in humanity, but the macro-trend of cause marketing is one that is really making a difference. American Express has been particularly brilliant at linking philanthropic causes with their credit cards (like the Red card). But now they have taken charitable giving online. A new project called The Members Project allows users to chose from a gallery of wonderful nonprofit charities in 5 categories -- Arts & Culture, Community Development, Education, Environment & Wildlife, and Health. The top 25 most nominated charities will receive several million dollars in much-needed funding.

You only have 6 more days to vote on your favorite! So do it today by going to the Members Project website. There are a lot of great causes to chose from but my favorite is ARC - the African Rainforest Conservancy. They have been working for decades to preserve the most bio-diverse region on Earth by supporting local villagers in creating sustainable businesses that protect the precious rainforest while providing a means for new economic growth. They are underfunded and have a lot of work to do so I encourage you to nominate them here.

You can visit the ARC website to learn more. Stats for Consumer Directed Philanthropy Trending: Older & Chilly
Research: 3,953 clicks in 406 w
Interest: 4 minutes
Concept: Consumer Directed Philanthropy
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
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