These Pheromone Business Cards Reach Out to the Ladies

By: Vasiliki Marapas - Published: May 23, 2014 • References: adrants & adweek
Axe, a company that may as well be the poster child for bro antics, is back with a new "Pheromone Business Cards" campaign.

The campaign commercial features laboratory technicians who collect the "musk" (read: sweat) of Axe associates through via their drenched workout headbands (cue collective "ew" here). The lab techs then "distill" the bodily secretions into a "concentrated solution" which is implanted into a business card, shamelessly declaring that it's "infused with the essence of Kyle." Get a whiff of this, ladies!The idea is that the pheromones that permeate the card will make Kyle -- and his bros -- irresistible to women.

Though I'm sure the Axe demographic can definitely relate to desperately wanting to get laid, I'm not sure any of them own business cards. It's more likely that they're working up a sweat by furiously swiping right on the dating app Tinder. Stats for Irresistibly Musky Business Cards Trending: Older & Popular
Research: 11,784 clicks in 105 w
Interest: 2.5 minutes
Concept: Pheromone Business Cards
Related: 92 examples / 71 photos
Segment: Males, 18-55+
Comparison Set: 34 similar articles, including: rotatable business cards, laser-cut business cards, and creatively carved credentials.