Alfie and Reebok's 'Phase 1 Pro' Classics Feature Statement Branding

By: Riley von Niessen - Dec 29, 2016
References: reebok & highsnobiety
For the Alfie and Reebok 'Phase 1 Pro,' the two brands combined efforts for a sneaker that's centered around the city that's known as the Big Apple.

The classic silhouette has a retro vibe to it, which comes from its heavy build and the sportswear brand's iconic markings. With this, the sneakers have a 90s look to them, making them well-suited to consumers who have an appreciation for old school footwear.

The new Phase 1 Pros can be purchased in either white, black or gray for a price tag that runs just under $100 USD. Alfie's branding is presented more subtly in comparison to Reebok's, but both are shown clearly in order to drive the collaborative effort that was behind their creation.