The Pharrell Williams Smirnoff Ad Connects Beats and Booze

By: Jordan Sowunmi - Published: Aug 24, 2011 • References: smirnoff and bkrw
The Pharrell Williams Smirnoff Vodka ad is a perfect illustration of how a major brand can connect with a cultural icon to formulate a campaign that is relatively random, but completely sensible.

The Pharrell Williams-Smirnoff ad starts with one-half of the production powerhouse duo, the Neptunes, walking the camera and viewers through his beat-making process. He starts with a blank canvas, he says, as you see a man playing the drums and another strumming a guitar. This is connected to Smirnoff's position as the drink mixer of choice because Smirnoff also starts as a blank canvas, ready to be mixed by Sprite, 7-Up, Orange Juice, or what have you.

The Pharrell Williams-Smirnoff ad is just another feather in the cap of the Jack of All Trades. View the video see Pharrell's acting skills.