The latest Pharrell Williams capsule collection comes to us by way of a collaboration with Peace Love World. Previously, the singer has worked with the likes of G-Star RAW.
The newest collection centers around Pharrell's most successful track, the ubiquitous 'Happy.' The song, which was originally created for the 'Despicable Me' soundtrack, has swept the Internet off its feet. Cover after cover of the insanely catchy tune have been popping up everywhere. Now, instead of merely humming (and clapping along) to the joyous beat, you can wear it on your person.
The collection features the hip-hop star's interesting visuals (a smiley face dressed in the singer's now-infamous hat) over four t-shirts and two iPhone cases.
Stats for Happy Hip-Hop Collections
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Research: 2,074 clicks in 90 w
Interest: 1.3 minutes
Concept: Pharrell Williams Capsule Collection
Related: 86 examples / 66 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: hunky celeb nail stickers, hip-hop swagger apparel, and hand-painted sneakers.
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