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Pharrell and Commes des Garcons Collaborate with a New Female Scent

By: Itai Buenahora - Published: • References: highsnobiety
Pharrell Williams and Commes des Garcons collaborate with this fresh, new hip-hop hybrid fragrance. The Grammy award winner and Oscar nominee shows there really is no limitation on the borders he can cross.

The unisex fragrance, called ‘Girl,' just like his new album, marks the first time that Rei Kawakubo of Commes des Garcons has worked with a musician. Already having won the award for Best Producer this year, Pharrell is continuing to stay relevant in pop culture after all these years.

Working with Moncler and Louis Vuitton, as well as his recent partnership with G-Star, the renowned hip-hop artist has certainly expanded his horizons. You take one of the most successful hip-hop artists of today, along with one of the more popular hip-hop brands, and you’re bound to get a fragrance that will be buzzing. Stats for Hip Hop Hybrid Fragrances Trending: This Quarter & Mild
Traction: 596 clicks in 23 w
Interest: 1.7 minutes
Concept: Hip-Hop Fragrances
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
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