If you have ever been to a show or lecture with a really bad cough and cold, as I'm sure almost everyone has experienced at one point in their lives, you will surely agree that the Pharex Carbocisteine Cough Syrup ad campaign truly captures that feeling of being the center of attention for the wrong reason.
Awkward and embarrassing, the Pharex Carbocisteine Cough Syrup ad campaign really nails those feelings. By focusing on the emotional factors that play into being sick, this ad is extremely effective considering that many people often try to get better on their own.
The Pharex Carbocisteine Cough Syrup ad campaign was conceived by Manila-based ad agencys DDB and DM9 Jayme Syfu. It was artistically directed by Miko Quiogue.
Stats for Center-of-Attention Campaigns
Trending: Older & Chilly
Research: 2,338 clicks in 257 w
Interest: 3.2 minutes
Concept: Pharex Carbocisteine Cough Syrup
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: channel-flipping campaigns, sci-fi gamer campaigns, and yellow life campaigns.
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