Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Calming PHA Exfoliators

Aveeno's Calm + Restore Nourishing PHA Exfoliator Caters to Sensitive Skin

— June 8, 2023 — Fashion
The Aveeno Calm + Restore Nourishing PHA Exfoliator is specially formulated for sensitive skin–which is important since exfoliators can sometimes produce discomfort. The product, which launched recently, is capable of gently removing all the dirt and grime from one's face. As part of Aveeno's Calm + Restore collection, the formula is non-abrasive and hypo-allergenic. It boasts a pleasant silky texture and includes powerful ingredients such as hydrating polyhydroxy acid (PHA) and nutrient-rich oat oil.

Users of the Aveeno Calm + Restore Nourishing PHA Exfoliator will enjoy softly cleansed skin and a renewed, refreshed complexion. Coming from a dermatologist-recommended skincare brand, consumers are assured that the formula will "respect [the] skin's natural moisture barrier" and not cause any inflammation or undesired side effects. The product can be used two-to-three times a week.

Image Credit: Aveeno
Trend Themes
1. Sensitive Skin Exfoliators - Opportunity for brands to create gentle exfoliators suitable for sensitive skin types using nourishing ingredients.
2. Pha-based Skincare Products - Opportunity for brands to create more products that use polyhydroxy acid, which is gentler than other AHAs, but still provides effective results.
3. Natural Ingredients in Skincare - Opportunity for brands to formulate skincare products that incorporate natural, nutrient-rich ingredients like oat oil for their beneficial properties and appeal to health-conscious consumers.
Industry Implications
1. Skincare Industry - Brands can innovate on gentle skincare products that cater to sensitive skin types by incorporating nourishing and natural ingredients, while also creating more effective products that use gentler acids like polyhydroxy acid.
2. Health and Wellness Industry - Brands can market skincare products that use natural, nutrient-rich ingredients and effective, yet gentle AHAs to appeal to health-conscious consumers who prioritize safe, effective, and natural products that respect their skin's natural moisture barrier.
3. Beauty Industry - Incorporating PHA-based skincare products and natural ingredients that are gentle and nourishing is a disruptive innovation opportunity for beauty brands to cater to the growing demand for safe, effective, and natural beauty products, especially for sensitive skin types.
3.7
Score
Popularity
Activity
Freshness