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The P & G Vick 'Knockout' Campaign Fights Off the Flu

By: Amelia Roblin - Published: • References: publicis.br & adsoftheworld
Designed by Publicis of Sao Paulo, Brazil, this P&G Vick 'Knockout' campaign likens the experience of an illness to the impact of a punch. In many ways, the dizzy feeling, the headache, the pulsing eyes and the excess fluid closely match the symptoms of a particularly nasty strain of influenza.

To communicate this imagery, the ad agency took close-up photographs of three people looking in all respects as if they're being pummeled in the face, but in fact, no fist is present. With closed eyes, an open mouth and contorted cheeks, the victims of this viral infection are being beaten up by the contagious bug.

With a tagline reading "Don't let the flu knock you out," the P&G Vick 'Knockout' campaign promotes a range of over-the-counter products that will relieve your uncomfortable symptoms. Stats for Punched Remedy Advertising Trending: Older & Average
Traction: 11,051 clicks in 163 w
Interest: 4 minutes
Concept: P&G Vick Knockout Campaign
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: abbreviated anatomy advertising, vandalized billboard branding, and major shrinkage marketing.