PetSmart Created a PetsHotel Playlist to Help Calm Pets with Anxiety
Hayley McGlone — August 10, 2016 — Lifestyle
References: newslocker & adage
PetSmart hired Mood Media to craft a PetsHotel playlist to help calm pets with anxiety as they stay in the boarding facilities.
PetSmart had Mood Media create playlists for both its stores and its PetsHotel, but the PetsHotel playlist was designed to reduce pet anxiety to make boarding a better experience for pets and owners. The in-store playlist is an upbeat music selection that helps to create an enjoyable shopping experience, while the PetsHotel playlist is more mellow to help create a calm atmosphere for the pets as they stay in the boarding area. The Mood playlists are set with automatic scheduling and include voice messages to help sooth pets with anxiety.
PetSmart is aiming to create the best possible experience for both pets and owners while boarding.
PetSmart had Mood Media create playlists for both its stores and its PetsHotel, but the PetsHotel playlist was designed to reduce pet anxiety to make boarding a better experience for pets and owners. The in-store playlist is an upbeat music selection that helps to create an enjoyable shopping experience, while the PetsHotel playlist is more mellow to help create a calm atmosphere for the pets as they stay in the boarding area. The Mood playlists are set with automatic scheduling and include voice messages to help sooth pets with anxiety.
PetSmart is aiming to create the best possible experience for both pets and owners while boarding.
Trend Themes
1. Customized Music Playlists - Creating tailored playlists for specific environments or situations, such as reducing pet anxiety in boarding facilities.
2. Mood-based Music Curation - Developing playlists that are designed to evoke specific emotions or moods, like calmness and relaxation for pets.
3. Automated Scheduling and Messaging - Using technology to automate the scheduling and delivery of music playlists, including voice messages to soothe anxious pets.
Industry Implications
1. Pet Boarding Facilities - Opportunity for pet boarding facilities to enhance the experience for both pets and owners by implementing customized music playlists to reduce anxiety.
2. Music Streaming Services - Disruptive innovation opportunity for music streaming services to partner with pet-focused businesses and offer specialized playlists for pets in different settings.
3. Technology Solutions for Pet Care - Opportunity for technology companies to develop automated scheduling and messaging systems specifically tailored for the pet care industry, optimizing the soothing effects of music.
4
Score
Popularity
Activity
Freshness
