Big Lots Pets Supplies' Commercial Reminds That Pets are People Too

By: Laura McQuarrie - Sep 11, 2014
References: biglots & adrants
With its Focus Group ad, Big Lots Pet Supplies notes that "pets are people too." In the place of humans, they're put a variety of different dogs and cats in a focus group to test out pet toys and snacks. Rather than being fully scripted, the entire ad was acted out by some quick-witted improvisers, who let the pets just do what they'd naturally do. At one point, a number of the small puppies get on top of the table and start playing with all the toys they can.

Although there are a number of products featured in the video, since they are being "tested" out by animals rather than people, it hardly seems like the viewer is being sold anything. Since any video with a cat or a dog in it has the potential to go viral on the Internet, it will interesting to see how this commercial fares.