Petit Natural packaging is cute enough to make the consumer squeal. It does not employ the common branding strategies that make use of photography or minimalist clarity, for the designer strove to infuse each product with illustrated fun. On the front of every bottle and carton of juice, you'll see a cartoon hand that gently pinches a single piece of fruit.
Between the thumb and forefinger is the prime ingredient to every scrumptious concoction, be it grape, orange or lemon. In some cases, the hands have been drawn in different colors and a couple even wear bracelets and watches. The charming playful style of Isabela Rodrigues' Petit Natural packaging is coupled with leafy droplet motifs and an utterly endearing doodled label.
Pinchable Beverage Branding
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