There is a delectable simplicity and a delicious intricacy to the nature of Petit Geste packaging. It is difficult to accomplish both when branding boxes, but these Belgian chocolate treats by Petit Plaisir independently take on such equally busy aesthetics that they're unmistakably from the same collection.
The Simple design studio of Barcelona gave these small cases an appearance that would stimulate the consumer's sense of sight, alluding to the effect such sweets may have on the tongue. A range of geometric patterns are used, printed with a variety of bold color choices and combinations to produce an effect on the cardboard that emulates that of woven fabric designs. Petit Geste packaging pieces together an assortment of elemental shapes and pure color patches into a paradoxical elaborate ornamentation.
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Concept: Petit Geste Packaging
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Segment: Females, 12-55
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Technicolor Textile Branding
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