The PETA 'XXX' site is a newly launched endeavor by the headline-making animal rights group. Containing the most explicit and eye-catching campaigns they've taken part of, the site is being promoted by porn star Ron Jeremy and features an accompanying video.

The promo video, which features scandalous celebrities who are associated with the sex industry, is a straightforward explanation of the site and the idea behind it. Though an unlikely spokesperson, Ron Jeremy does a good and understated job of laying out why he chooses to support PETA and the reasons for which he has taken part in the site. The site itself, which recently launched, is undeniably alluring and a sensical option for a group that doesn't shy away from scandal.

Clever, naughty and with good intentions, this approach by PETA is a headline-making way to gain support and spread awareness of animal abuse.