Although always trying to make a statement with its campaigns, PETA has taken a different route this time with the PETA Lettuce Dress. Instead of having a model pose completely nude like in its previous ads, PETA features a fully-dressed spokesperson in its latest campaign.
Chinese model Gao Yuanyuan acts as the face of PETA in this advertisement. She wears a PETA Lettuce Dress accompanied by a chili pepper necklace. This campaign adopts a completely refreshing execution as opposed to the ones from the company's past. As always, the message is to get people to see the healthier option of going vegetarian and give up meat in their meals.
Surprising audiences with the opposite of what they're known for, this PETA Lettuce Dress is the perfect alternative to going nude.
Stats for Cabbage-Wrapped Gowns
Trending: Older & Chilly
Research: 2,096 clicks in 258 w
Interest: 3.1 minutes
Concept: PETA Lettuce Dress
Related: 60 examples / 46 photos
Segment: Females, 12-35
Comparison Set: 22 similar articles, including: clothes-free fur campaigns, hip hop hottie ads, and veggie vixen ads.
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