Although always trying to make a statement with its campaigns, PETA has taken a different route this time with the PETA Lettuce Dress. Instead of having a model pose completely nude like in its previous ads, PETA features a fully-dressed spokesperson in its latest campaign.
Chinese model Gao Yuanyuan acts as the face of PETA in this advertisement. She wears a PETA Lettuce Dress accompanied by a chili pepper necklace. This campaign adopts a completely refreshing execution as opposed to the ones from the company's past. As always, the message is to get people to see the healthier option of going vegetarian and give up meat in their meals.
Surprising audiences with the opposite of what they're known for, this PETA Lettuce Dress is the perfect alternative to going nude.
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