Pleather Yourself Campaign

By: mediterranean - Published: • References:
Jenna Jameson stars in the latest PETA campaign to protect animals by refraining from using leather and opt for pleather instead. Jenna evokes iconic screen siren Bettie Page with a black wig and pleather bikini with the tagline "Pleather Yourself." The ad was shot by celebrity photographer Gavin Bond.

Jenna said about the ad, "I've worn a lot of pleather in my life. Anybody who knows me knows that I've kind of lived half my life in it. I love the idea of having choices outside of leather. The outfit that I'm wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom — then please explore the pleather side."

Jenna Jameson is not new to working with PETA, see her picture below modeling PETA's “Kentucky Fried Cruelty” T-shirt last August. You can see PETA's recent Kentucky Fried Cruelty campaign here: