â€œWe've got just your typeâ€ is the latest tagline for the RSPCA Pet Shop. These comical ads show humans acting and looking like snakes, hamsters or dogs. These ads are quite strange at first glance, but certainly catch your attention.
All three ads were created by advertising agency GPYR Brisbane, Australia with creative direction by David Joubert, Piet Human, David Joubert and Lee Sunter. The copy was written by Andre Hull.
Implications - It is not often that you see a print ad that is this humor-infused and effective. The blurred boundary between humans and animals that this ad suggests is certainly captivating and clever enough to warrant a second look. With interesting imagery and a crafty tagline, this ad has all of the elements of buzzworthy print.
Stats for Pet-Like Human Behavior
Trending: Older & Chilly
Research: 2,672 clicks in 372 w
Interest: 4 minutes
Concept: Pet-Like Human Behavior
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: street art scams, 20 pandavations and animal rights ads, and graffiti advertisements.
Pet-Like Human Behavior
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