Pet-Like Human Behavior
RSPCA Pet Shop Has A Pet Like You Waiting For Adoption
All three ads were created by advertising agency GPYR Brisbane, Australia with creative direction by David Joubert, Piet Human, David Joubert and Lee Sunter. The copy was written by Andre Hull.
Implications - It is not often that you see a print ad that is this humor-infused and effective. The blurred boundary between humans and animals that this ad suggests is certainly captivating and clever enough to warrant a second look. With interesting imagery and a crafty tagline, this ad has all of the elements of buzzworthy print.