This Pet Chow Pairs Aging Dog Imagery With Signature Products

By: Ady Floyd - Sep 11, 2015
References: moontroops & packagingoftheworld
Design agency 'Moon Troops' created these artisanal dog food packages to promote a new collection of pet chow. The packages feature gorgeous illustrations of aged dogs that are used to differentiate the age-specific pet food products within the range.

VAFO Farma SRO is one of the largest European pet food producers and this unique packaging sets it apart from competitive brands. Each savage dog image features a scenic backdrop with jutting mountains and vast rivers.

By incorporating small yet significant touches into the background, this packaging creates a cohesive image that resembles artwork as opposed to a traditional pet chow package. The goal for this brand identity is for consumers to focus on the canine age groups that each pet food pack is made for.