The Pet Center Marginal Campaign Shows 'You Always Forgive'

By: Meghan Young - Published: May 14, 2013 • References: publicisgroupe & ibelieveinadv
The Pet Center Marginal campaign is adorably sympathetic to cats. It centers around three styles of charts, each of which favor the cat in question and trivializing the recent mess they found themselves in. Although one cat knocked down a vase full of water and flowers while another scratched up the good living room couch, it reads, "Because you always forgive."

Conceived and executed by Publicis, an ad agency based in Brazil, the Pet Center Marginal campaign is lucky enough to be able to incorporate people's favorite Internet animal. The cats are each captured in relatively uncomfortable positions due to the trouble they created. Nevertheless, their expressions are absolutely priceless and undeniably cute. The campaign was art directed by Widerson Souza with creative direction by Hugo Rodrigues and Leo Macias. Stats for Sympathetic Cat Ads Trending: Older & Chilly
Research: 441 clicks in 158 w
Interest: 0.7 minutes
Concept: Pet Center Marginal Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 12-55+
Comparison Set: 17 similar articles, including: messy gum ads, flipping-off leader ads, and chewy lollipop ads.