The First International Arts Pestival takes place in London. It's dedicated to raising awareness of the integral role insects play in the global ecosystem and in all animal societies. Many of those insects are increasingly endangered through human action.

Through appreciation of “insects in art and the art of being an insect”, the Pestival aims to create positive PR for this 400-million-year-old, highly evolved taxon that has had thousands of years of bad press.

Implications - In today's increasingly urbanizing population, it is important that consumers stay informed on important and influential environmental conditions. Businesses that devote their efforts to keeping metropolitan populations informed will benefit in large ways.