Pestival Launches In London
PESTIVAL LAUNCHES IN LONDON
Through appreciation of â€œinsects in art and the art of being an insectâ€, the Pestival aims to create positive PR for this 400-million-year-old, highly evolved taxon that has had thousands of years of bad press.
Implications - In today's increasingly urbanizing population, it is important that consumers stay informed on important and influential environmental conditions. Businesses that devote their efforts to keeping metropolitan populations informed will benefit in large ways.