It appears that the Perth Fashion Festival 2011 Unwrapped campaign is trying to seduce us into attending. Of course, with that sultry stare and sexy bedhead hairstyle, Australian model Nicole Trunfio would probably be able to entice foreigners to jump on a plane just for the hope of staring into those mischievous cat eyes in person.
Shot by Russel James, the Perth Fashion Festival 2011 Unwrapped campaign appeared in the Kurv Magazine’s 24 issue. A simple black and white photo shoot, it lets Trunfio shine through in barely there outfits. In their attempt to reel in more fashion festival goers, organizers have chosen to go with a local talent with international appeal. This way they hope to bait more people than other competing festivals.
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Concept: Perth Fashion Festival 2011 Unwrapped
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Segment: Females, 12-35
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