Personal Trading Cards Edit

Photo & Stats Business Cards
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Trading cards have always had a strong following in professional sports leagues. Animated TV shows and collectible card game companies have long since produced trading cards as well. Considering the success of all those, how about applying the same concept in the white-collar business world?

People often set business cards aside, only to become lost in a garbage can or recycling box, mainly because there is no reason to keep such cards after entering contact info in their computers or mobile devices. This is where a personalized sports-style card is different: it’s personalized with a (possibliy in-action) photograph and statistics.

Car salesmen and real estate agents often personalize their business cards with a photo, albeit not in the style of a sports card.

Sports-style business cards will likely never be sold or traded as consumer products, but they can be particularly effective marketing tools.  Displaying a personal photo on one side, and “statistics” consisting of business services/contact information on the verso, would definitely be memorable. 

I recently came across this idea when speaking with a retired professional hockey player, whose current business card sports a picture of himself during his NHL playing days.