Creative Grain Designs Personified Tea Boxes as Gifts for Clients
Jaime Neely — May 13, 2011 — Marketing
References: thegrain.au & lovelypackage
As a new promotional strategy for its clients, Creative Grain has designed a personified tea box for four different flavors of tea. The company features four different flavors of tea including Gorgeous Geisha, English Breakfast, Chai and French Earl Grey.
In addition to storing the flavorful bags of tea, each personified tea box features a small scroll of images of the company's latest products and projects. Creative Grain designed the personified tea box not only to provide customers with a creative and fun way to store their tea, but also to inform others about their company's products. The personified tea box from Creative Grain represents an innovative and efficient strategy to give back to customers, while simultaneously advertising new company projects, products and ideas.
In addition to storing the flavorful bags of tea, each personified tea box features a small scroll of images of the company's latest products and projects. Creative Grain designed the personified tea box not only to provide customers with a creative and fun way to store their tea, but also to inform others about their company's products. The personified tea box from Creative Grain represents an innovative and efficient strategy to give back to customers, while simultaneously advertising new company projects, products and ideas.
Trend Themes
1. Personified Packaging - Creating packaging that personifies products can enhance customer engagement and brand recognition.
2. Promotional Strategy Innovation - Developing unique promotional strategies, such as personified packaging, can set companies apart in a competitive market.
3. Multi-functional Packaging - Designing packaging that serves additional purposes, like showcasing product information, can add value and utility for customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore personified packaging to create memorable and interactive brand experiences.
2. Marketing and Advertising - The marketing and advertising industry can embrace innovative promotional strategies, like personified packaging, to captivate audiences and increase brand awareness.
3. Product Packaging - The product packaging industry can benefit from the trend of multi-functional packaging by incorporating informational elements into their designs.
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