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Personalized Social Networks

Me Dot Com

— May 8, 2007 — Pop Culture
Now you can create a very individualized and personal presence online with me.com and earn mega-bucks... it's even integrated with Good Adsense (so you can earn 50% of revenue!) So far, me.com has only one real competitor (ning.com) since it's one of the first to tap into personalized social networking in this way.

Implications - Me.com has what they like to call SNAPP-powered communities, which are described as "being similar to a shopping center with anchor tenants, specialty retailers and shared common areas." Users can connect with other networks and work to build up a large traffic base. Having fun while on the web and making money at the same time sounds like something a lot of people would be interested in!
Trend Themes
1. Personalized Social Networks - Me.com and its competitor, Ning.com, have tapped into personalized social networking by creating individualized and personal online presence for users.
2. Snapp-powered Communities - Me.com's SNAPP-powered communities, described as being similar to a shopping center, offer a disruptive innovation opportunity for businesses to build large traffic base while providing fun and personalized user experience.
3. Social Networking and Monetization - Me.com's integration with Good Adsense, allowing users to earn 50% of revenue, presents a disruptive innovation opportunity for businesses to explore new ways of monetizing social networking sites.
Industry Implications
1. Social Media - Me.com and Ning.com have disrupted the social media industry by offering personalized social networking and SNAPP-powered communities.
2. Online Advertising - Me.com's integration with Good Adsense presents a disruptive innovation opportunity for the online advertising industry to explore new ways of monetizing social networking sites.
3. E-commerce - Me.com's SNAPP-powered communities, similar to a shopping center with anchor tenants, present a disruptive innovation opportunity for the e-commerce industry to explore new ways of building large traffic base while providing personalized user experience.
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