Puny Personal Statues
The Sculpteo 'Mini Me' would make an awesome holiday gift, providing a personal touch to an already adorable concept. No doubt these will soon be the gift of choice for those looking to think outside the box this Christmas.
Implications - Encouraged by media moguls, consumers are desperate to express their individuality through their possessions rather than conforming to the crowd. These customers seek products that are customizable to their liking or personalized specifically for them. Companies can develop products with these qualities to appeal to expressive target markets.